LinkedIn Marketing Consultant for Established B2B Companies

Companies searching for a LinkedIn marketing consultant are usually asking two questions at once without noticing they're two. The first: what should we be doing on LinkedIn? The second: who actually does it, every week, once we know? Most of the market answers only the first. That's why so many businesses end up holding a sensible strategy and publishing nothing.

I'm Louise Perrin, Executive Assistant at Moriah. Inquiries from companies looking for LinkedIn help reach my desk before anyone has tidied up the phrasing, so I hear how the request is really worded. This page covers what the job title tends to mean in practice, what a company usually needs instead, and what we do about it. Moriah is an agency that runs LinkedIn end to end and a LinkedIn Certified Marketing Partner, headquartered in New York with an office in Paris. We treat LinkedIn as a business engine rather than a page you keep updated.

What "LinkedIn Marketing Consultant" Actually Covers

At least five different jobs hide behind the phrase. They're sold at wildly different prices, by people who all use the same title.

• The ghostwriter. Writes posts in the voice of a founder or an executive. Often genuinely good at the craft. Doesn't touch outreach or paid.
• The ads specialist. Builds and optimizes campaigns in Campaign Manager, reports on cost per lead, and has no say in what the executive publishes.
• The outreach freelancer. Sends connection requests and messages at volume, usually through a tool, usually with a script nobody in your industry would have written.
• The trainer or coach. Teaches your team to do the work themselves, in sessions or through a course.
• The strategist. Audits your presence, defines the audience, sets a cadence, hands over a document, then reviews progress once a month.

Every one of those is a legitimate purchase. The difficulty is that a company rarely knows which it needs, because the symptom it walks in with, LinkedIn isn't producing anything, looks identical in all five cases. Hire a ghostwriter when the real gap is that nobody is talking to buyers, and you get better posts with an unchanged pipeline. Hire an ads specialist when nothing credible sits behind the ad, and you pay for clicks that land nowhere.

The Real Problem Is Almost Never One Missing Piece

Here's the pattern that comes up most on a first call. The company has posted from its page for two or three years. Reach is small and flat. Someone senior tried publishing personally for about a month, then stopped. Often there was a freelancer at some point, or a tool trial nobody renewed. Each piece was attempted on its own, and each one underperformed on its own.

That isn't bad luck. It's how the platform behaves. Content published with no activation around it reaches the people who already follow you, which is broadly the people who already know you. Outreach sent with nothing behind the sender's name asks a stranger to trust a profile they have no reason to trust. The two failures look unrelated. They're the same failure seen from either end.

There's a further problem underneath, and it may be the one that quietly costs the most. For years, LinkedIn was treated as a recruitment platform with a corporate noticeboard attached. That reading was fair at the time. It no longer describes what the channel does, yet plenty of strategy documents are still written against it, which points a company's effort at the least productive version of the platform. Advice built on that assumption is expensive twice over: once for the advice, and again for the year spent carrying it out.

Strategic Guidance, Backed by the Team That Executes It

Moriah does the thinking a good consultant would do, then does the work. Strategy, content production, targeted outreach, and paid campaigns are all handled in-house by us. Nothing gets handed back to your team as a slide deck.

That arrangement disciplines the advice, which I'd argue matters more than it sounds. Nobody here can recommend a posting cadence that turns out to be unsustainable, or a targeting approach that collapses the moment you try to write two hundred individual messages against it, because we're the ones sitting down to write them on Monday morning. Recommendations you have to carry out yourself get tested against reality. Recommendations you hand over don't.

Two services we don't sell, stated plainly so nobody wastes a call. We don't run training, courses, or workshops. If your intention is to build the capability inside your own company and staff it permanently, we're the wrong firm, and we'll say so early. And we don't sell single pillars. Personal branding, targeted outreach, and LinkedIn Ads are three focus areas of one engine, and we always run them together, whatever the objective, because that's how LinkedIn performs. A menu would only let a client buy the exact half-measure that failed before they called us.

What the Engagement Covers

The business objective is decided before any tactic

The first conversation isn't about content pillars or ad formats. It's about what the company actually wants: qualified leads, recognition as a leading voice in a sector, new partnerships, entry into a new market, a new service launched, visibility to private equity firms and institutions, or recruitment. Any of those has an answer with the right LinkedIn strategy, and the answer differs in each case. The engine points at one objective at a time, and the mix between the three pillars gets weighted to serve it.

Personal branding from the profiles that carry weight

We build the visibility and credibility of your leadership through consistent publishing on LinkedIn, typically one to three posts a week, produced by us in the executive's voice. Content published from a personal profile performs roughly 5 to 10 times better than the same content from a company page, for the plain reason that people engage with people. This is the groundwork that makes everything else convert.

Targeted outreach to named decision-makers

We send direct messages to qualified people who match your buyer, at around 200 a week. The figure is deliberate. It's enough to produce a real number of conversations, and small enough that each message can be written to a person rather than to a segment. Cold email typically returns 1 to 3 percent replies. Targeted outreach on LinkedIn sits closer to 10 to 15 percent. Running it alongside the personal branding work helps, since the recipient stands a good chance of having seen the sender's name already.

LinkedIn Ads when they earn a place

Ads run when they advance the objective, not as a standing line on the invoice. Paid amplification extends reach to people the first two pillars haven't touched, and supports conversion against that same objective. What it doesn't get to do is wander off with a separate campaign and a separate scorecard.

Sector judgment across roughly 12 industries

We work across roughly 12 industries, concentrated in real economy sectors: business services, manufacturing, transport, logistics. That experience shows up in the details that decide whether a program works. Which job titles genuinely hold budget in your market. Which ones only look senior. Which measures are worth putting in a report at all.

One team accountable for the result

You bring the business objective and the subject-matter input. We produce, publish, message, and manage, and we answer for the outcome against a single objective rather than against a list of recommendations. No coordination overhead between a writer, a tool vendor, and an ads contractor, because there's one team.

Who This Is For

• An established B2B company whose buyers are genuinely active on LinkedIn.
• A CEO, CMO, or communication director who wants the channel run properly and has nobody with spare weekly hours to run it.
• A leadership team that already paid for a LinkedIn audit or strategy document, then watched it stall at execution.
• A company willing to publish from an executive's personal profile, not only from the company page.
• A business that would rather hand one firm the whole engine than manage a ghostwriter, an outreach tool, and a separate ads vendor.

If your target audience genuinely isn't on LinkedIn, we check that before you spend anything, and we turn the work down when the answer is no. It's a short conversation, and it saves everyone a quarter.

How It Works

1. Discovery. We go deep on your business, your buyers, and the specific objective you want LinkedIn to serve.
2. Validation. We confirm your audience is genuinely present and reachable on LinkedIn at decision-maker level.
3. Strategy. We set the content angle, build the targeted outreach list, and decide where paid belongs, all against that one objective.
4. Build and launch. We produce the content, stand up the targeted outreach, and run ads where they make sense. In-house, end to end.
5. Run and prove. The three pillars run in parallel while we track conversations and qualified opportunities, then we shift the weighting toward whatever is producing.

What It Costs

Moriah charges a monthly retainer covering all three pillars run together and executed in-house: $4,000 per month in the United States, £3,000 in the United Kingdom, and €3,000 in France. Nothing is priced per post, per message, or per tool.

No commitment comes attached to it. No minimum term, no lock-in, cancel whenever you want. The model is to launch, measure, and prove the case with real data rather than hold a client to a contract. Most clients continue well past the initial engagement, and churn is very low.

Results You Can Expect

Expect qualified conversations with the right decision-makers, rather than a jump in activity metrics. Publishing from personal profiles usually puts reach and engagement well ahead of company-page posting, in that 5 to 10 times range, and targeted outreach on LinkedIn replies at around 10 to 15 percent against the 1 to 3 percent typical of cold email.

We don't guarantee an outcome, and personally I'd treat any firm that does with some suspicion. What we commit to is running the full engine, reporting honestly, and proving value through real business cases. Moriah publishes verifiable results with specific figures per client and per sector, and roughly half the companies that sit through a full presentation of the service become clients.

Frequently Asked Questions

What does a LinkedIn marketing consultant do? A LinkedIn marketing consultant advises a company on how to use LinkedIn: who to target, what to publish, how often, and how to measure it. The output is usually an audit, a strategy document, and review sessions, with execution left to your team. Moriah works the other way around. We set the strategy, then run personal branding, targeted outreach, and LinkedIn Ads in-house as one engine.

Should I hire a LinkedIn expert or an agency? It depends on the constraint. If your team has real weekly capacity and only lacks direction, an independent advisor is a reasonable purchase and a cheaper one. If the constraint is that nobody has the hours to write the posts and send the messages, which is by far the more common case, advice alone won't change the result and you want the work done for you.

How much does a LinkedIn marketing consultant cost? Independent advisors price by the hour, by the day, or on a monthly retainer, and rates vary widely by market and seniority. Moriah isn't priced as advisory work. It's a monthly retainer covering all three pillars run together and executed in-house: $4,000 in the United States, £3,000 in the United Kingdom, €3,000 in France.

Does Moriah sell consulting, audits, or advisory retainers? No. Strategy is part of every engagement, because we're the ones who then execute it, but we don't sell strategy documents, audits, or advisory time as standalone products.

Do you offer LinkedIn training or coaching? No. Moriah doesn't run training, courses, or workshops, and never has. It's a done-for-you service. If you want the capability built permanently inside your own company, a trainer is the right hire and we aren't.

Can I hire you for personal branding only? No. Personal branding is one of three focus areas, and we always run it alongside targeted outreach and LinkedIn Ads as a single engine. That's the concept, and it's how the work performs. Content published with no activation around it produces very little on its own, which is exactly the outcome most companies arrive with.

We already have a strategy document. Can you just execute it? We'll read it and take what's useful, and often a good deal of it is. But we don't execute a plan we haven't tested against the objective. Discovery still happens, because we're the ones answering for the result.

Is there a long-term contract? No. No minimum term, no lock-in, cancel whenever you want. The engagement needs enough time to gather real data points and show results, though you're never tied in.

How soon should we expect results? Targeted outreach can open conversations fairly early. Personal branding compounds over weeks as authority builds and the audience warms up. Rather than promise a number by a date, we gather real data and show what the engine is producing.

What if our objective isn't lead generation? The same three pillars, weighted differently, can serve thought leadership, new partnerships, entering a new market, launching an offer, recruitment, or visibility to investors and institutions. The objective changes the mix, not the model.

Get Started

If you've been looking at how to hire a LinkedIn expert and the honest position is that you need both the judgment and the hands, that's worth a conversation. Book a call and tell us the business objective. We'll tell you straight whether your buyers are reachable on LinkedIn, and what the combined engine would look like for your company.