Lead Generation Services

Most lead generation services on the market are versions of the same idea: someone else builds a list and messages it for you. I'm Raphael Presberg, Founder and CEO of Moriah, a LinkedIn marketing agency and a LinkedIn Certified Marketing Partner. We work with established B2B companies that want LinkedIn to produce actual business, and we do it by running three courses of action at once: executive personal branding, targeted outreach, and LinkedIn Ads. That combination is the whole offer. It's also why our lead generation service behaves nothing like the volume model most providers are quoting you.

The Problem

Buying lead generation is unusually hard to get right. Almost every provider describes the outcome the same way, then delivers something completely different underneath. One is renting you an offshore calling team. One is buying a list and firing email sequences from throwaway domains. One is spending your budget on paid search and calling the form fills leads. From the outside, the proposals look interchangeable.

The pricing tells you more than the pitch does. Retainers across the market commonly run from around $3,000 to well over $25,000 per month. Pay-per-lead deals usually land somewhere between $50 and $500 per lead, and pay-per-appointment anywhere from about $150 a meeting at the small-business end to $1,000 or more for enterprise meetings. Those performance models sound safer, and they are, right up until you notice what they incentivize: producing something that counts as a lead, not something your sales team wants to call.

Underneath all of it sits a harder problem. Every one of these models asks a stranger to give you time. Your name means nothing to the person reading the message, so the copy has to carry the whole load, and copy is not credibility. Meanwhile the assets that would actually earn that time sit idle. Leadership with real standing in the market. Connections built over years of doing the work. A company page nobody reads. LinkedIn spent a long stretch being treated as a recruitment platform and a static communication channel, which was a fair description once. It stopped being the whole picture a while ago, and companies still reading it that way have switched off the shortest route to their buyers.

What Our Lead Generation Services Actually Include

Moriah runs your company's LinkedIn presence as one business engine, pointed at a single business objective at a time. When that objective is qualified pipeline, three pillars work in parallel against it: personal branding for your executives, targeted outreach to qualified decision-makers, and LinkedIn Ads where they earn a place.

One thing I want to be plain about before you read further. This page describes one of our three focus areas, and we always run all three together. Personal branding, targeted outreach, and LinkedIn Ads aren't menu items you can order separately. They're one engine, run as one, because that's how LinkedIn actually performs. I've watched both failure modes plenty of times. A company publishes thoughtful content, activates nothing around it, gets no business. A company sends outreach with nothing standing behind its name, gets no business. Split apart, each pillar underperforms. Together, they compound.

Everything is done for you and produced in-house. Strategy, content, targeted outreach, paid amplification: one team at Moriah, measured against the same objective. You bring the business objective and the subject-matter input. We run the engine. We don't sell training, workshops, or a toolkit for your team to operate.

Key Capabilities

Executive personal branding that warms the market first

We build visibility and credibility for your leadership through consistent executive personal branding on LinkedIn, usually one to three posts a week. This is the groundwork that makes everything else convert. Content published from a personal profile performs roughly 5 to 10 times better than the same content from a company page, for the fairly unremarkable reason that people engage with people, not logos. By the time we approach a prospect, there's a decent chance they've already read something you wrote about their market.

Targeted outreach to decision-makers who matter

We run direct, targeted LinkedIn outreach to qualified prospects who match your ideal customer profile, at roughly 200 messages per week. Precision does the work here, not volume. Cold email typically returns a 1 to 3 percent reply rate, which is exactly why so many providers keep pushing send counts higher. Well-run LinkedIn outreach tends to land closer to 10 to 15 percent, because the platform puts you in front of the decision-maker in a professional context instead of a promotional inbox.

LinkedIn Ads when the objective calls for them

Paid amplification runs when it advances the objective, not as a standing line item on your invoice. Ads extend reach to people the first two pillars haven't touched, and they support lead capture against the same objective. What they never do is wander off into a separate campaign with a separate agency and a separate scorecard.

Sector-specific judgment

We work across roughly 12 industries, concentrated in the real economy: business services, manufacturing, transport, and logistics among them. That experience shows up in the small details that quietly decide whether lead generation works. Which job titles genuinely control budget in your market. Which numbers are worth putting in a report at all.

One engine, one business objective

Coordination is what makes this a system rather than three disconnected tactics. Content tells us which arguments land. Targeted outreach tells us who responds and why. Ads reinforce both. The mix shifts as evidence comes in. When a client's buyers aren't publishing anything themselves, we lean harder on targeted outreach. The engine adapts to the objective, not the other way around.

Who This Is For

Our lead generation services tend to fit when you recognize your own situation below:

• An established B2B company with a settled value proposition, whose buyers are genuinely active on LinkedIn.
• A CEO, CMO, or communication director who needs qualified conversations and has run out of patience with reports that count activity instead of outcomes.
• A leadership team willing to publish from personal profiles, not only from the company page.
• A business in a real economy sector where decision-makers can be reached directly on LinkedIn.
• A company that would rather hand one accountable team the whole engine than juggle a ghostwriter, an outreach vendor, and a separate ads agency.

If your audience isn't really on LinkedIn, we'll say so before you spend anything. We check first, and we turn the work down when the answer is no.

How It Works

1. Discovery. We go deep on your business, your buyers, and the specific business objective you want LinkedIn to deliver.
2. Validation. We confirm your target audience is active on LinkedIn and reachable at decision-maker level.
3. Strategy. We design the combined engine around your objective: the content angle, the targeted outreach, and where ads fit.
4. Build and launch. We produce the content, stand up targeted LinkedIn lead generation, and run ads where they make sense, all in-house.
5. Run and prove. The three pillars run in parallel while we track real data points: conversations, qualified opportunities, pipeline. Then we refine against whatever is working.

Results You Can Expect

Expect a steady flow of qualified conversations with the right decision-makers from this lead generation service, rather than a spike in metrics nobody acts on. Since your content publishes from personal profiles, reach and engagement usually run well ahead of company-page posting, often in that 5 to 10 times range. And because targeted outreach lands with people who have already seen your name, reply rates sit closer to LinkedIn's 10 to 15 percent than the 1 to 3 percent typical of cold-email-led programs.

We don't guarantee a fixed number of leads, and I'd be wary of any provider that does. What we commit to is running the full engine, reporting honestly, and proving value with real business cases. Moriah publishes verifiable results on its site, with specific figures by client and by sector. Roughly half the companies that sit through a full presentation of the service become clients, and churn is very low, which is probably the most useful evidence I can offer you.

Frequently Asked Questions

What are lead generation services? Lead generation services are outsourced programs that identify potential buyers and start qualified conversations for you, so your sales team spends its time selling instead of prospecting. They range from list building and cold email to outsourced calling teams, paid advertising, and appointment setting. Moriah's version runs personal branding, targeted outreach, and LinkedIn Ads together as one business engine on LinkedIn.

How much do lead generation services cost? Market retainers commonly run from around $3,000 to more than $25,000 per month, with pay-per-lead pricing between roughly $50 and $500 per lead, and pay-per-appointment from about $150 a meeting for small-business targets up to $1,000 or more for enterprise meetings. Moriah charges a monthly retainer covering all three pillars, run together and executed in-house: $4,000 per month in the United States, £3,000 in the United Kingdom, €3,000 in France. Nothing is priced per post or per tool.

Can I buy just the targeted outreach? No. Targeted outreach is one of three focus areas, and we always run personal branding, targeted outreach, and LinkedIn Ads together as one engine. That's the concept and how we work. Outreach with nothing behind it converts poorly, and content with no activation around it produces nothing.

What is the difference between a lead generation service and an online lead generation agency? In practice the labels get used interchangeably. What actually separates providers is the channel they work in and whether they're managing a system or selling message volume. An online lead generation agency may lean on paid search and forms, while Moriah is LinkedIn-specialized and runs three coordinated pillars against one objective.

Do you buy or provide lead lists? We don't sell lists. We identify the specific decision-makers who could realistically buy from you, partner with you, or refer you, then approach them individually on LinkedIn while your personal branding runs in parallel. A list handed over as a deliverable isn't a lead generation outcome.

Is there a contract or minimum term? No. The engagement carries no commitment: no minimum term, no lock-in, cancel whenever you want. The model is to launch, measure, and prove results with real data. Most clients continue well past the initial engagement because the engine works, not because a contract obliges them to.

Is this done for us, or do we have to run it? Done for you. Moriah handles strategy, content production, targeted outreach, and ads in-house. We don't provide training or courses, and your team isn't expected to operate anything.

How soon do lead generation services produce results? Targeted outreach can start producing conversations fairly early. Personal branding compounds over weeks as authority builds and the audience warms up. Rather than promise a number by a fixed date, we focus on gathering real data points and showing results with them.

What kinds of companies do you work with? Established B2B companies, mostly in real economy sectors like business services, manufacturing, transport, and logistics, whose decision-makers are active on LinkedIn. When a prospect's target audience isn't on the platform, we decline the engagement rather than take the retainer.

Can these services serve an objective other than lead generation? Yes. The same three pillars, weighted differently, can be aimed at thought leadership, new partnerships, entering a new market, launching an offer, recruiting, or visibility to investors and institutions. Any business objective has an answer with the right LinkedIn strategy. If you want to compare approaches first, our overview of lead generation strategies covers the options, and B2B appointment setting covers the meeting-booking side specifically.

Get Started

If you're weighing up lead generation services and want one built on credibility rather than message volume, the next step is a short conversation about your company and the objective you need to hit. We'll tell you honestly whether your buyers are reachable on LinkedIn, and what the combined engine would look like in your case. Book a call and let's find out what your pipeline could look like.