B2B Lead Generation Agency

Nobody hires a B2B lead generation agency because they want leads in the abstract. There is usually a number sitting on a forecast that nobody around the table believes yet. I'm Raphael Presberg, Founder and CEO of Moriah, a LinkedIn marketing agency and a LinkedIn Certified Marketing Partner. Our clients are established B2B companies that want LinkedIn to produce real pipeline, and we get there by running three courses of action at the same time: personal branding, targeted outreach, and LinkedIn Ads. That combination is the entire offer. It is also why our lead generation behaves nothing like the volume model most agencies are selling.

The Problem

Most B2B lead generation agencies sell volume and leave the quality problem with you. You already know the mechanics. Someone builds a list, loads a sequence, a few thousand contacts get a message that was obviously not written for them, and a thin slice replies. Then comes the monthly report: sends, opens, and "leads" who turn out to be people who clicked something once. Your sales team quietly stops trusting the handoffs, usually months before anyone raises it in a renewal conversation.

The arithmetic behind that model is not kind. Cold email typically returns a 1 to 3 percent reply rate. That is the engine many B2B lead generation firms are running on, which explains the push for volume: it takes an enormous number of sends to show any movement at all. Well-run LinkedIn outreach tends to land closer to 10 to 15 percent, largely because the platform puts you in front of the decision-maker in a professional context instead of a promotional inbox.

The channel is only half the story, though. A request from a total stranger converts poorly no matter how sharp the copy is. You are asking a busy executive to hand over time to a name they have never seen. Meanwhile the ingredients are usually sitting right there, unused: leadership with connections built over years, a company page almost nobody reads, and a market that would recognize the business if it had ever said anything in public. For a long time LinkedIn was a recruitment tool and a static communication page. That was a fair reading once. It no longer covers what the platform does, and treating it that way leaves the shortest route to your buyers switched off.

How Our B2B Lead Generation Agency Solves This

Moriah runs your LinkedIn presence as one business engine, pointed at a single business objective at a time. When that objective is qualified leads, three pillars work against it in parallel: personal branding for your executives, targeted outreach to qualified decision-makers, and LinkedIn Ads where they earn their place.

Let me be direct, because this is where we part company with most lead generating agency options on your shortlist. This page covers one of our three focus areas, and we always run all three together. Personal branding, targeted outreach, and LinkedIn Ads are not line items you pick from a menu. They are one engine, and we run them that way because that is how LinkedIn actually performs. A client who publishes good content but activates nothing around it gets no business. A client who sends outreach with nothing behind their name gets no business. Split the pillars apart and each one underdelivers.

The practical difference for you: you stop managing vendors and start managing one outcome. Strategy, content production, targeted outreach, and paid amplification all happen in-house at Moriah, run by one team, measured against the same objective. You bring the business objective and the subject-matter input. We run the engine.

Key Capabilities

Personal branding that warms the market before you ask

We build visibility and credibility for your leaders through consistent executive personal branding on LinkedIn, usually one to three posts a week. This is the groundwork that makes everything else convert. Content published from a personal profile performs roughly 5 to 10 times better than the same content from a company page, for the unglamorous reason that buyers engage with people rather than logos. By the time we reach out to a prospect, there is a decent chance they have already scrolled past something you wrote about their industry.

Targeted outreach to real decision-makers

We run direct, targeted LinkedIn outreach to qualified prospects who match your ideal customer, at roughly 200 messages a week. Precision beats volume here, and it is not close. We identify the specific people who could realistically buy from you, partner with you, or refer you, then write to them as individuals. That is where the 10 to 15 percent reply range comes from, and it holds up because the message is landing on an audience your personal branding has already warmed.

LinkedIn Ads when they serve the objective

Ads run when they advance the lead generation objective, not as a default line item on an invoice. Paid amplification extends reach to people the first two pillars have not touched yet, and it supports lead capture against the same goal. What it does not do is run off on its own with a separate campaign and a separate scorecard.

Sector-specific judgment

We work across roughly 12 industries, mostly in the real economy: business services, manufacturing, transport, and logistics. That experience tends to show up in small details that quietly decide whether lead generation works, such as which titles actually hold budget in your market, and which KPIs are worth putting in a report at all.

One engine, one business objective

Coordination is what makes this a lead generation system rather than three disconnected tactics. Content tells us which messages land. Targeted outreach tells us who is responding and why. Ads reinforce both. Everything points at one business objective, and the mix shifts as the data comes in. If a client's buyers are not yet publishing anything themselves, we lean harder on targeted outreach. The engine adapts to the objective.

Who This Is For

This tends to be the right fit if you see your own situation here:

• An established B2B company with a settled value proposition and buyers who are genuinely active on LinkedIn.
• A CEO, CMO, or communication director who needs qualified pipeline and has lost patience with reports that measure activity instead of outcomes.
• A leadership team willing to publish from personal profiles, not only from the company page.
• A business in a real economy sector whose decision-makers can be reached on LinkedIn.
• A company that would rather hand the whole engine to one accountable team than coordinate a ghostwriter, an outreach tool, and a separate ads vendor.

And if your audience genuinely is not on LinkedIn, we will say so before you spend anything. We check first, and we turn down the work when the answer is no.

How It Works

1. Discovery. We go deep on your business, your buyers, and the specific business objective you want LinkedIn to hit.
2. Validation. We confirm your target audience is actually active on LinkedIn and reachable at the decision-maker level.
3. Strategy. We design the combined engine around your objective: the content angle, the outreach targeting, and where ads fit.
4. Build and launch. We produce the content, stand up targeted outreach, and run ads where they make sense, all in-house.
5. Run and prove. The three pillars run in parallel while we track real data points, conversations, qualified opportunities, and pipeline, then refine against whatever is working.

Results You Can Expect

What you should expect is a steady flow of qualified conversations with the right decision-makers, not a spike in vanity metrics. Since your content publishes from personal profiles, reach and engagement usually run well ahead of company-page posting, often in that 5 to 10 times range. And since targeted outreach reaches people who have already seen your name, reply rates sit closer to LinkedIn's 10 to 15 percent than to the 1 to 3 percent typical of cold-email-led programs.

We do not guarantee a fixed lead count. Honestly, I would be wary of any B2B lead generation company that does. What we commit to is running the full engine, reporting straight, and proving value with real business cases. Moriah publishes verifiable results on its site, with specific figures per client and per sector. Roughly half of the companies that sit through a full presentation of the service become clients, and churn is very low, which is the clearest signal I can offer that the engine does what we say it does.

Frequently Asked Questions

What does a B2B lead generation agency do? A B2B lead generation agency finds and engages potential buyers on your behalf, so your sales team spends its hours on qualified conversations instead of prospecting. The approaches vary a lot: cold email at volume, paid ads, outsourced SDR teams. Moriah runs personal branding, targeted outreach, and LinkedIn Ads together as one business engine on LinkedIn.

How much do B2B lead generation agencies cost? Retainers across the market commonly run from around $3,000 to well over $25,000 per month, and you will also see pay-per-lead and pay-per-appointment models. Moriah works on a monthly retainer covering all three pillars, run together and executed in-house: $4,000 per month in the United States, £3,000 in the United Kingdom, €3,000 in France. Nothing is priced per post or per tool.

Can I hire you for targeted outreach only? No. Targeted outreach is one of three focus areas, and we always run personal branding, targeted outreach, and LinkedIn Ads together as one engine. That is the concept and the way we work, because outreach with no content behind it converts poorly. Single pillars are not sold as standalone services.

How is this different from cold email lead generation? Cold email typically produces 1 to 3 percent replies; well-run LinkedIn outreach produces closer to 10 to 15 percent. LinkedIn also reaches decision-makers directly in a professional context, and when personal branding is running alongside the targeted outreach, the recipient has often seen your name before your message shows up.

Why do you publish from personal profiles instead of our company page? Content from a personal profile performs roughly 5 to 10 times better than the same content from a company page. Buyers engage with people, not logos. Publishing from your executives' profiles is a requirement on our side, and a significant part of why the lead generation works at all.

Is there a long-term contract? No. The engagement carries no commitment: no minimum term, no lock-in, cancel whenever you want. The model is to launch, measure, and prove results with real data. Most clients stay well past the initial engagement because the engine works, not because a contract holds them there.

Is this done for us, or do we run it? Done for you. Moriah handles strategy, content production, targeted outreach, and ads in-house. If you are still weighing the alternative, we have written about running LinkedIn in-house versus hiring an agency.

How quickly will we see leads? Targeted outreach can start conversations fairly early. Personal branding compounds over weeks as authority builds and the audience warms up. Rather than promise a number by a specific date, we focus on gathering real data points and showing results.

What kinds of companies do you work with? Established B2B companies, mostly in real economy sectors such as business services, manufacturing, transport, and logistics, whose decision-makers are active on LinkedIn. When the target audience is not on the platform, we decline the engagement.

Can this serve an objective other than lead generation? Yes. The same three pillars, weighted differently, can be aimed at executive thought leadership, new partnerships, entering a new market, launching an offer, recruiting, or visibility to investors and institutions. Any business objective has an answer with the right LinkedIn strategy. If you would rather start with the tactical side, our guide to how to get B2B leads covers the fundamentals.

Get Started

If you want a B2B lead generation agency that treats LinkedIn as a business engine rather than a message-sending service, the next step is a short conversation about your company and the objective you need to hit. We will tell you honestly whether your buyers are reachable on LinkedIn, and what the combined engine would look like in your case. Book a call and let's find out what your pipeline could look like.