ColdIQ Pricing: What It Actually Costs in 2026

Spent an afternoon hunting for ColdIQ pricing and ended up with a browser full of tabs and still no number? That is not a research failure on your part. ColdIQ sells two fairly different products under one brand, and only one of them carries a price list you can read without booking a call.

I am Raphael Presberg, Founder and CEO of Moriah, a LinkedIn Certified Marketing Partner. We work with established B2B companies that want LinkedIn to produce business rather than posts, and ColdIQ is a name that keeps surfacing when a leadership team starts comparing options. So here is the conversation I usually end up having, written down: what ColdIQ actually charges for, what is published, what is not, and which cost questions matter before anyone signs anything.

I am not going to invent a retainer figure for them. I will tell you what is public, and I will tell you plainly where the number can only come from a conversation.

ColdIQ sells two products, and they are priced differently

This is where nearly everyone gets tangled, so let's clear it up first.

One is a managed agency service. ColdIQ builds outbound sales systems for B2B companies. It runs personalized multi-channel campaigns across email and LinkedIn to generate qualified leads, manages LinkedIn Ads as account-based campaigns aimed at converting cold accounts into sales-ready opportunities, and offers executive personal branding on a "Done-FOR-You" basis, ghostwritten posts included. There is also an employee advocacy program delivered "Done-WITH-You", built on blueprints and gamification to get employees posting on LinkedIn.

The other is software. ColdIQ also ships a unified go-to-market data interface: a REST API with a full OpenAPI specification that connects to multiple data providers, aggregating over 40 providers and more than 700 endpoints behind a single key. It offers a Model Context Protocol server for direct integration with Claude Code. That product gets bought by developers and go-to-market operations teams. Not by a CEO who wants more customers.

Why this matters if you are researching ColdIQ cost: the published prices belong to the software, not the agency. Spot a figure like $99 a month attached to the ColdIQ name and assume that is what a managed outbound program runs, and you have read the wrong price list entirely. Those are credit tiers for a data API.

ColdIQ API pricing: the published tiers

Here is what ColdIQ publishes for the data product. These figures are first-party and current as of this writing.

On the Starter, Pro, and Scale tiers, unused credits roll over for three months. That is a genuinely fair term, and worth flagging if your usage tends to spike.

So the table tells you ColdIQ has built a real developer product with normal software economics. What it tells you about the cost of the agency is nothing at all. A credit is a data lookup. It is not an hour of strategy, a written LinkedIn post, an ads budget, or a campaign someone is accountable for.

ColdIQ agency pricing: what is public and what is not

For the managed service, ColdIQ does not publish a monthly retainer on its website. No pricing page for the agency in the way there is one for the API. The number surfaces in a sales conversation, which is standard practice for managed B2B services and not a red flag on its own.

You will find third-party blogs and competitor comparison posts quoting estimated monthly figures for ColdIQ's agency work. Treat those carefully. They are estimates written by parties with a stake in the answer, they are not confirmed by ColdIQ, and agency retainers move around with scope anyway. Quoting somebody else's guess back at ColdIQ on a call is a poor opening move.

What ColdIQ does state publicly are the terms. And honestly, the terms tell you more about your real cost than a headline price would.

The three-month minimum commitment

New agency engagements require an initial three-month commitment. ColdIQ states that itself, and also states there is no long-term lock-in once that first quarter is behind you.

Whatever the monthly figure turns out to be, then, your actual first cheque is that figure times three. Budget against that number. Bring that number to your board. A quarter is a defensible ramp period for outbound infrastructure, though it does mean the decision stops being reversible after thirty days if the fit turns out wrong.

The revenue floor

ColdIQ states that its agency service is for B2B technology companies above $100,000 per month in revenue.

That is a qualification gate rather than a price, and it is useful either way. Sit below that line and the ColdIQ pricing question is moot: you are not the client they are set up to serve. Sit comfortably above it and the floor hints at how the retainer is likely to be sized. Firms that filter on revenue this way tend to be building programs priced for companies with a real sales function on the other end, since the campaigns route positive replies back to your team to close.

The costs that are not on any price list

In most of these conversations the retainer is not what surprises people. The surrounding costs are. Whichever outbound or LinkedIn partner you are weighing up, price these four before you compare anyone:

1. Media spend. Ask whether the LinkedIn Ads budget sits inside the fee or gets billed on top. Ads can eat more than the retainer that manages them.
2. Your team's time. Multi-channel outbound routes positive replies to your internal team for closing. If nobody is free to answer within a day, the program produces conversations you cannot convert, and you paid for them regardless.
3. Tooling and data. Sequencers, enrichment, inbox infrastructure. Real line items, all of them. Ask plainly which sit inside the fee and which are billed separately.
4. The ramp. Outbound systems need domains warmed, audiences researched, and sequences tested before anything lands. Multiply the monthly figure by the minimum term, not by one.

Any agency worth hiring answers all four without flinching. Vagueness on any of them is the signal, not the price.

How ColdIQ cost compares to a focused LinkedIn retainer

Time to be straightforward about my own position, because I run a LinkedIn agency that competes for some of the same budgets.

Moriah charges $4,000 per month in the United States, £3,000 in the United Kingdom, and €3,000 in France. That is published, it covers the whole engine, and there is no commitment: no minimum term, no lock-in, cancel whenever you want. We do not price per post or per tool.

For that retainer we run three pillars in parallel, always together, pointed at one business objective:

• Executive personal branding. One to three posts a week from the leaders whose names carry weight in your market.
• Targeted outreach. Around 200 qualified LinkedIn messages a week to the decision-makers you actually want.
• LinkedIn Ads. Run when they serve the objective, not by default.

All of it in-house, and Moriah is a LinkedIn Certified Marketing Partner.

The honest difference is scope, not quality. ColdIQ builds broad outbound systems spanning email and LinkedIn, plus a developer data layer, for companies past a six-figure monthly revenue line and willing to commit a quarter. Moriah is narrower by choice. We do LinkedIn, completely, and we do not ask you to commit before we have proven anything.

Two channel realities are worth keeping in view while you compare. Content published from a personal profile tends to perform five to ten times better than the same content from a company page, which is a large part of why single-channel company-page programs disappoint so reliably. On reply rates, cold email typically lands somewhere around 1 to 3 percent while LinkedIn outreach runs closer to 10 to 15 percent. Neither fact decides anything for you. Both should shape how you read a quoted monthly figure, because a cheaper program on a weaker channel is not actually cheaper.

Which model fits which company

ColdIQ's agency service is likely the better fit if you are a B2B technology company past $100,000 a month in revenue, want email and LinkedIn orchestrated together as one outbound system, have a sales team ready to close inbound replies, and feel fine committing to an initial quarter.

ColdIQ's API is worth a look regardless of who runs your campaigns, assuming you have engineers or operations people building enrichment workflows. The free tier costs nothing to test.

A focused LinkedIn retainer like ours makes more sense if your buyers are genuinely active on LinkedIn, your leadership is willing to post under their own names, and you would rather prove the channel works before signing anything longer than a month.

No universally correct answer exists here. There is only the version that matches the objective you are actually chasing, and sometimes the honest answer points away from me.

Frequently asked questions

How much does ColdIQ cost? ColdIQ publishes prices for its data API only: $0, $99, $199, and $499 per month, plus custom enterprise pricing. It does not publish a monthly retainer for its managed agency service, so that figure comes out of a sales conversation.

Does ColdIQ have a free plan? Yes, for the software product. The free tier is $0 and includes 300 non-expiring credits on signup. That free tier applies to the data API, not to any managed service.

Is there a minimum contract with ColdIQ? Yes. New agency engagements require an initial three-month commitment, with no long-term lock-in after that initial period. Budget for the monthly figure multiplied by three rather than a single month.

Are there requirements to become a ColdIQ client? ColdIQ states that its agency service is for B2B technology companies above $100,000 per month in revenue. Below that line, you sit outside the profile the service is built for.

What is included in ColdIQ's agency service? Outbound prospecting campaigns across email and LinkedIn, LinkedIn Ads run as account-based campaigns, executive personal branding delivered as a done-for-you service including ghostwritten posts, and an employee advocacy program delivered as done-with-you.

Do ColdIQ credits expire? On the Starter, Pro, and Scale API tiers, unused credits roll over for three months. The 300 credits on the free tier are non-expiring.

Is the $99 plan the price of ColdIQ's agency work? No. The $99 Starter tier buys 7,000 API credits per month for the data product. It has nothing to do with the cost of a managed outbound program.

How does ColdIQ pricing compare to Moriah? Moriah publishes its price: $4,000 per month in the US, with no minimum term and no lock-in, covering personal branding, targeted outreach, and LinkedIn Ads together. ColdIQ publishes its API tiers but not its agency retainer, and its agency engagements carry a three-month minimum.

What should I ask on a ColdIQ pricing call? Ask for the monthly fee, what the three-month commitment totals, whether LinkedIn Ads budget sits inside or outside the fee, which tools and data are billed on top, and what your own team is expected to handle once replies start arriving.

Is a cheaper outbound retainer better value? Not automatically. Reply rates differ sharply by channel, and media budget plus internal time can outweigh the fee itself. Compare the full cost of producing one qualified conversation, not the headline monthly number.

The short version

ColdIQ pricing is really two questions wearing one name. The software has a public price list that is easy to evaluate and cheap to test. The agency does not publish a retainer, but it does publish the two terms that shape your real cost: a three-month minimum commitment and a revenue floor above $100,000 a month. Get the monthly figure on a call, multiply it by three, then add media spend and your own team's time before you compare it to anything else.

If what you actually want is LinkedIn working as a business engine, with personal branding, targeted outreach, and LinkedIn Ads run together and no contract to escape from, that is the conversation we have every week. Book a call and we will tell you honestly whether your audience is even on LinkedIn before we get anywhere near money.