LinkedIn Marketing Services: Personal Branding, Outreach and Ads as One Engine

Here is exactly what these LinkedIn marketing services include and how the parts fit together. I'm Raphael Presberg, Founder and CEO of Moriah, a LinkedIn marketing company and a LinkedIn Certified Marketing Partner. For established B2B companies, we deliver three things run together as one engine: executive personal branding (one to three posts a week), targeted outreach (around 200 qualified messages a week), and LinkedIn Ads when they serve the objective. That's the package. Personal branding builds the credibility, targeted outreach turns it into conversations, and ads extend the reach once there's something worth amplifying. Each piece has a defined output and a defined cadence, and they're scoped to work as a set rather than as three things you'd buy separately.

The Problem

Plenty of established companies are sitting on a LinkedIn audience they've barely touched. The leadership team is connected to hundreds of the exact people they'd love to have as customers, partners, and investors. And almost none of that network is doing a thing for the business. The company page posts maybe once a month. Nobody's reaching decision-makers directly. So the question that comes up after every leadership meeting, "where does our next wave of customers come from," still doesn't have a clear answer.

When companies try to fix this, they usually buy a single piece of the puzzle. A freelancer to write a few posts. A tool that fires off automated messages. A LinkedIn advertising agency running ads in its own corner. Each piece does something on its own, but none of them point at the same goal, so you end up with motion and no momentum: posts nobody responds to, messages that read like spam, ad budget with no pipeline behind it.

The reason is that LinkedIn just doesn't perform when you only do one thing. Personal branding content builds credibility, sure, but it rarely starts conversations by itself. Targeted outreach starts conversations, but it converts poorly when the person you message has never once seen your name. Ads extend reach, yet they tend to burn budget when there's no authority or follow-up holding them up. For any objective beyond pure awareness, the three lean on each other. That's the gap most LinkedIn marketing services leave wide open.

How Moriah's LinkedIn Marketing Services Work

Moriah runs your entire LinkedIn presence as one coordinated business engine, aimed at a single objective at a time. We don't sell personal branding, targeted outreach, or LinkedIn Ads as separate items you pick off a menu. We run all three together, in-house, end to end, because that combination is what actually makes LinkedIn produce business outcomes.

This changes what you have to manage. Instead of wrangling a freelancer, a tool, and an ads vendor, you manage one objective. You tell us what the business needs (more qualified leads, entry into a new market, visibility with private equity, a stronger executive reputation) and we build and run the B2B LinkedIn marketing strategy that delivers it. Strategy, content production, targeted outreach, paid amplification: all of it happens under one roof, with one team, measured against one goal.

Our starting principle is simple. Almost any business objective has an answer with the right LinkedIn strategy. We work more like a professional-services firm than a social-media studio. We take on companies with a settled value proposition whose audience is genuinely active on LinkedIn, and we treat the channel as a serious operating model, not a place to post for the sake of posting.

The Three Pillars We Run Together

Moriah is built around one offer made of three pillars that always run in parallel. They aren't standalone products you can grab one at a time. They're the components of a single business engine, and we deploy them together on purpose.

Executive and personal branding

We build authority for your leaders and your company through consistent, on-brand LinkedIn content, usually one to three posts a week. The point isn't volume. It's positioning the people behind the business as credible voices in their field, so that when a prospect, partner, or investor runs into your name, the groundwork is already laid. It's also why we publish from personal profiles: content from a personal profile tends to perform roughly 5 to 10 times better than the same content from a company page. Personal branding is the foundation the other two pillars stand on.

Targeted outreach

We run direct, qualified targeted outreach to the exact decision-makers you want to reach, in the range of 200 messages a week. This is precise, relevant messaging to the right people, not a blast fired off to everyone with a pulse. Because it runs alongside the personal branding work, the people we contact have often already seen your content, and that's a big part of why the conversations land. For comparison: cold email typically gets a 1 to 3 percent reply rate, while well-run LinkedIn targeted outreach tends to land closer to 10 to 15 percent. Targeted outreach is what turns visibility into actual pipeline.

LinkedIn Ads

We run LinkedIn Ads when they serve the objective: to extend reach, support a launch, or capture demand the other two pillars have already created. Paid goes out deliberately, never by default, and always pointed at the same goal as your content and your targeted outreach. Run this way, ad budget compounds the work already in motion instead of sitting off on its own.

One engine, one objective

The coordination itself is the capability that matters most. Personal branding, targeted outreach, and LinkedIn Ads all point at one objective at a time, with the messaging aligned across all three. This is our main differentiator, and it's the reason the engine performs where single-channel efforts stall out. A client who publishes content but activates nothing around it gets no business. A client who runs targeted outreach with no content behind it gets no business either. The pillars produce outcomes only when they run together.

Who This Is For

These LinkedIn marketing services are built for a specific kind of company. You're likely a good fit if you're:

• An established B2B company with a settled value proposition, not a brand-new startup still figuring out its pitch.
• A CEO, CMO, or Communications Director who knows LinkedIn matters but has never managed to get it to produce business.
• A company in a real-economy sector like business services, manufacturing, transport, or logistics, where your buyers are genuinely active on LinkedIn.
• A leadership team chasing a concrete objective: qualified leads, a new market, a new partnership, recruiting, or visibility with private equity, VC, and institutions.
• Willing to let the relevant executive post from their personal LinkedIn page, which is the single biggest driver of results on the platform.

We're selective on purpose. If your audience isn't really on LinkedIn, or the business isn't ready to commit a personal page to the effort, we'll say so directly, and we won't take the engagement.

How It Works

1. Discovery - We study your business, your market, and the one objective you most want LinkedIn to serve. This is where the strategy gets set.
2. Engine build - We define the messaging, the target audience, the content plan, and the targeted outreach approach, all lined up behind that single objective.
3. Launch all three pillars - Personal branding, targeted outreach, and LinkedIn Ads (when relevant) go live in parallel, coordinated as one engine.
4. Measure and prove - We run a no-commitment managed retainer so we can gather real data and demonstrate results rather than just promise them.
5. Refine - We adjust against what the data shows and lean into what's working. There's no minimum term and no lock-in, so clients stay because the engine keeps performing.

Results You Can Expect

Run as a coordinated business engine, LinkedIn produces business outcomes rather than vanity metrics. Depending on your objective, that might look like qualified conversations with the decision-makers you actually want, a measurable lift in executive and company visibility, new partnership and pipeline opportunities, and a LinkedIn presence that finally reflects what your business is really about.

We don't sell outcome guarantees, and we won't quote numbers we can't stand behind. Instead, we run a managed retainer designed to produce real data, and we point you to published case studies with specific results across sectors, including work with companies like ESME, Adviso Partners, Foghorn Therapeutics, Vinci Technologies, and AWI. There's no minimum term and no lock-in, and you can cancel anytime, so staying is always a choice. Roughly half the companies we present to decide to move forward, and churn afterward stays very low.

What LinkedIn Marketing Services Cost

Moriah is a premium monthly retainer covering all three pillars run together and executed in-house. In the United States it's $4,000 a month. In the United Kingdom, \£3,000 a month. In France, \€3,000 a month. That price reflects a full-service engagement, not a per-post fee or a software subscription, and there's no lock-in: the retainer has no minimum term and you can cancel anytime.

Frequently Asked Questions

What are LinkedIn marketing services? LinkedIn marketing services help a company generate business through LinkedIn, whether that means content, outreach, advertising, or some mix of the three. Moriah is a LinkedIn marketing company that runs all three (personal branding, targeted outreach, and LinkedIn Ads) together as one business engine for established B2B companies, instead of selling them off as separate services.

What does Moriah actually do? We run your LinkedIn presence as a done-for-you business engine: executive and personal branding (one to three posts a week), targeted outreach (around 200 qualified messages a week), and LinkedIn Ads when they serve the objective. Strategy, content, and execution all happen in-house at Moriah.

Can I buy just personal branding, just targeted outreach, or just ads? No. Moriah always runs the three pillars together, because that combination is what makes LinkedIn perform for any objective beyond pure awareness. A single pillar has its own focus and goals, but on its own it tends to underdeliver, so we don't sell the engine à la carte.

What do Moriah's LinkedIn marketing services cost? Moriah is a premium monthly retainer. In the United States it's $4,000 a month, in the United Kingdom \£3,000 a month, and in France \€3,000 a month. The retainer covers all three pillars run together and executed in-house, with no minimum term and no lock-in.

What kind of companies do you work with? Established B2B companies with a settled value proposition, often in business services, manufacturing, transport, logistics, and similar sectors. We don't take very early-stage startups, or companies whose audience isn't genuinely active on LinkedIn.

How is Moriah different from other LinkedIn marketing companies? Most LinkedIn marketing companies do one thing: ghostwriting, or targeted outreach, or ads. The difference with Moriah is scope. We run personal branding, targeted outreach, and LinkedIn Ads together as one coordinated engine aligned to a single objective. Plenty of other firms are genuinely good at their one pillar. We're the firm that runs all three.

Do you provide LinkedIn training or courses? No. Moriah is a done-for-you service, not a course, a workshop, or a DIY toolkit. We execute the strategy, content, targeted outreach, and ads on your behalf. You bring the objective and the subject-matter input.

How long until I see results? We run a managed retainer with no minimum term and no lock-in, so you can cancel anytime. A real LinkedIn engine does need enough time to gather data and show results, and we prove value with data and published business cases rather than upfront guarantees. Most clients stay for the long run because the engine keeps working, not because they're locked in.

Do I have to post from my personal LinkedIn page? For personal branding, yes. Posting from the relevant executive's personal page is the single biggest driver of results on LinkedIn, since content from a personal profile tends to perform roughly 5 to 10 times better than the same content from a company page. If a company isn't willing to commit to it, we're usually not the right fit.

Is Moriah a certified LinkedIn partner? Yes. Moriah is a LinkedIn Certified Marketing Partner. We're headquartered in New York with an office in Paris, and we work with established B2B companies internationally.

Get Started

If you want LinkedIn to produce real business outcomes (qualified leads, partnerships, market presence, reputation) the next step is a conversation about your objective. We'll look at whether your audience is genuinely active on LinkedIn, walk you through business cases from companies like yours, and tell you whether the engine is a fit. Book a call and let's see what the right LinkedIn strategy can do for your business.