LinkedIn Advertising Agency

Companies comparing LinkedIn advertising agencies usually start with the wrong question. They want to know who manages campaigns best. What actually decides the outcome, though, is what surrounds those ads while they run. I'm Raphael Presberg, Founder and CEO of Moriah, a LinkedIn advertising agency and a LinkedIn Certified Marketing Partner. We work with established B2B companies, and we give every prospect the same honest answer: LinkedIn Ads are one of three focus areas we run, never a service you can buy on its own. Ads sold in isolation are about the most reliable way to burn a LinkedIn budget.

The Problem

Most B2B companies shopping for a LinkedIn ads agency have been burned once already. Budget went out. Impressions came back. Pipeline never showed up. The natural conclusion is that they hired the wrong media buyer, so off they go to find a better one.

In our experience the media buying was usually fine. What's broken sits further upstream. LinkedIn offers the sharpest B2B targeting available anywhere, down to job title, seniority, industry and company, and that precision carries a real cost per impression. So picture the ad landing in front of a decision-maker who has never seen your name, never read a post from your CEO, never spoken with anyone on your team. That ad now has to manufacture trust from nothing, at the most expensive rate on the platform. No B2B buyer signs off on a considered purchase because a sponsored post interrupted them once.

The category itself creates a second problem. Plenty of LinkedIn advertising agencies sell ads and nothing else, because media buying is what they staff for. Click-through rate and cost per lead get optimized inside their dashboard, with no view of whether your executives publish anything or whether anyone follows up with the people who raise a hand. That isn't negligence. It's the boundary of what they sold you. The ghostwriter sits somewhere else, the outreach somewhere else again, and no one owns the business outcome.

How Our LinkedIn Advertising Agency Works Differently

Moriah runs LinkedIn Ads as one pillar of three, always in parallel with personal branding and targeted outreach, all pointed at a single business objective. That's the concept, and it's how we work. We don't sell the pillars à la carte. We turn that request down fairly often, because for any objective beyond plain awareness the three are needed together. It's simply how LinkedIn performs.

In practice, the difference is that your ads stop running cold. By the time a prospect sees your sponsored content, your executive has been publishing into that person's feed for weeks, and our targeted outreach has already opened conversations with the same profile of decision-maker. The ad lands with someone who has a reason to recognize you, and recognition appears to be the single largest lever on B2B ad performance. Paid then does what it's genuinely good at: extending reach the other two pillars have earned, and catching demand they created.

We see the reverse case constantly in first meetings. A company publishes content, activates nothing around it, and nothing happens. Or it runs outreach with no visible presence behind it, and nothing happens. Ads amplify whatever is already there. When nothing is there, they amplify nothing, expensively.

What to Look For When Comparing LinkedIn Advertising Agencies

If you're evaluating LinkedIn advertising agencies right now, here are the questions worth asking, whether or not you end up talking to us.

Is the agency an official LinkedIn partner?

Ask directly. Moriah is a LinkedIn Certified Marketing Partner, a formal status granted by LinkedIn rather than a badge a firm awards itself. It isn't the only thing that matters. It does separate firms with a real platform relationship from firms that opened an ads manager account last spring.

Does the scope match the objective?

An agency that only runs ads can only fix ad problems. If your objective is qualified pipeline, new partnerships, entry into a new market, or visibility with private equity firms and institutions, ask how the agency handles the parts of LinkedIn that sit outside the campaign manager. Several firms in this market are genuinely strong and worth taking seriously. Le Crayon, for example, is well known for personal branding and content. Our positioning isn't that anyone else is bad. It's scope: we run the three pillars together as one business engine.

Who actually does the work?

Ask whether strategy, creative and execution are in-house or subcontracted. Everything we deliver is produced and executed in-house by our own team, and that's what keeps the ads, the content and the targeted outreach genuinely coordinated rather than merely scheduled.

What are you locked into?

Ask about minimum terms. Ours is a no-commitment monthly retainer: no minimum term, no lock-in, cancel anytime. An agency confident in its work doesn't need a contract to keep you.

What does the reporting actually measure?

Impressions and clicks are inputs, not results. Ask what the agency reports on once the objective is pipeline, and ask to see published business cases carrying specific figures per sector rather than a general claim about performance.

Who This Is For

This is built for a particular kind of company. You are likely a fit if you are:

• An established B2B company with a settled value proposition, rather than a brand-new business still working out what it sells.
• A CEO, CMO or Communications Director who has run LinkedIn Ads before and wants paid spend tied to a business outcome.
• Operating in a real-economy sector such as business services, manufacturing, transport or logistics, where your buyers are genuinely active on LinkedIn.
• Working toward a concrete business objective: qualified leads, a new offer, a new market, partnerships, recruitment, or visibility with institutions.
• Willing to let the relevant executive publish from their personal LinkedIn page, which is what makes the paid spend behind it work harder.

We're selective on purpose. If your buyers aren't really on LinkedIn, we'll tell you that instead of taking the retainer.

How It Works

1. Discovery - We go deep on your business, your market and the one business objective you most want LinkedIn to serve. Everything else follows from that.
2. Engine design - We set the audiences, the messaging, the creative direction, and how paid will work alongside personal branding and targeted outreach.
3. All three pillars go live together - Personal branding, targeted outreach and LinkedIn Ads run in parallel against the same objective, coordinated as one engine instead of three separate campaigns.
4. Measure and prove - Since the retainer carries no commitment, we gather real data and show results rather than promise them.
5. Reallocate - Budget moves toward what the data rewards and comes back from what isn't earning its place, including stretches where the right call is to lean harder on personal branding and targeted outreach.

Results You Can Expect

Run LinkedIn Ads inside a coordinated business engine and the spend starts producing business outcomes instead of impressions nobody can trace. Paid reach lands on audiences that already recognize you. Cost per qualified conversation improves. And there's a visible line between budget going in and pipeline coming out.

Two figures explain why we insist on the combination. Content published from a personal profile performs roughly 5 to 10 times better than the same content from a company page, so paid amplification of an active executive presence starts from a far stronger base. Targeted LinkedIn outreach tends to get 10 to 15 percent replies, against roughly 1 to 3 percent for cold email, which means the conversations your ads create actually have somewhere to go.

Outcome guarantees are not something we sell. We prove value with a no-commitment retainer, published business cases carrying specific numbers drawn from work across roughly 12 industries, and named clients including ESME, Adviso Partners, Foghorn Therapeutics, Vinci Technologies and AWI. Around half the companies we present to decide to move forward, and churn afterward stays very low.

Frequently Asked Questions

What is a LinkedIn advertising agency? A LinkedIn advertising agency plans, builds, runs and optimizes paid campaigns on LinkedIn for a business. Moriah is a LinkedIn advertising agency and a LinkedIn Certified Marketing Partner, and we run ads as one of three coordinated pillars, alongside personal branding and targeted outreach, so paid spend serves a real business objective.

Can I hire Moriah for LinkedIn Ads only? No. LinkedIn Ads are one focus area out of three, and we always run them together with personal branding and targeted outreach. Any objective beyond plain awareness needs all three to perform, so we don't sell them separately.

How do I choose between LinkedIn advertising agencies? Ask whether the agency is an official LinkedIn partner, whether its scope covers everything your objective needs or stops at the campaign manager, whether the work is in-house, what you're contractually locked into, and what its reporting actually measures. Published business cases with specific figures tell you more than a pitch deck will.

How much does Moriah cost? Moriah is a monthly retainer covering all three pillars run together and executed in-house. It's $4,000 per month in the United States, £3,000 per month in the United Kingdom, and €3,000 per month in France. No per-post or per-campaign pricing.

What does the retainer cover? Full-service management of all three pillars, produced and executed in-house: personal branding, targeted outreach and LinkedIn Ads. Media spend placed with LinkedIn itself sits alongside the retainer, and we work through sensible spend levels for your objective during discovery.

Am I tied into a minimum contract? No. The engagement carries no commitment: no minimum term, no lock-in, cancel whenever you want. The model is launch, measure and prove, so staying is always your choice.

Do you guarantee a cost per lead or a number of leads? No, we don't sell outcome guarantees. Value gets proven through a no-commitment retainer that gathers real data, plus published business cases with specific results by sector, so you can judge what the channel has produced for companies in a comparable position.

Do you offer LinkedIn Ads training or courses? No. Moriah is a done-for-you service. We build, run and optimize everything on your behalf, coordinated across all three pillars. You bring the business objective and the subject-matter input.

Do I have to post from my personal LinkedIn page? For the personal branding pillar, yes, and the reason is worth knowing. Content from a personal profile performs roughly 5 to 10 times better than the same content from a company page, and that gap is what makes the paid spend behind it work. If an executive isn't willing, we're probably not the right fit.

Is Moriah a certified LinkedIn partner? Yes. Moriah is a LinkedIn Certified Marketing Partner, headquartered in New York with an office in Paris, working with established B2B companies internationally.

Get Started

If you're comparing LinkedIn advertising agencies and want paid spend that produces pipeline rather than impressions, the next step is a conversation about your business objective. We'll check whether your buyers are genuinely active on LinkedIn, walk you through business cases from companies in your position, and tell you plainly whether running ads inside a coordinated engine is the right move. Book a call and let's look at what LinkedIn can do for your business.