Customer Acquisition Agency

Most companies looking for a customer acquisition agency are not starting from zero. They already have paid search, a listing on two or three review sites, maybe a marketplace presence, and a monthly invoice that keeps growing while the number of new customers stays flat. I'm Sky Jordan, a consultant at Moriah, a LinkedIn Certified Marketing Partner. We work with established B2B companies that want acquisition to come from a channel they own instead of one they rent by the click, and we do it by running personal branding, targeted outreach, and LinkedIn Ads together as one business engine.

The Problem: You Are Renting Your Customer Acquisition

The channels most B2B companies rely on for acquisition are rented, and the rent goes up every year. Paid search costs per click have climbed across the large majority of industries in recent years, and conversion rates have not moved to compensate. The same budget that filled a quarter's pipeline two years ago now fills part of it. Nothing is broken in the account. The auction simply got more expensive.

Review sites and marketplaces have the same structure with a different invoice. You pay for placement, the platform owns the relationship, and your competitors are one row above or below you on the page. When the platform changes its ranking rules or raises its rates, your acquisition cost changes with it and you find out afterward. Stop paying and the flow stops the same week. You never accumulated anything.

Then there is the cold outbound most customer acquisition services default to. Cold email typically returns a 1 to 3 percent reply rate, which is why the model demands volume: it takes an enormous number of sends to produce a handful of conversations. Meanwhile the assets that would actually shorten your sales cycle sit unused. Your leadership team has connections built over years of real work in the industry. Your company page publishes occasionally and almost nobody reads it. For a long time LinkedIn was treated as a recruitment platform and a static communication page. That was a fair description once. It no longer covers what the platform does, and treating it that way leaves the shortest route to your buyers switched off.

How Our Customer Acquisition Agency Solves This

Moriah operates your LinkedIn presence as one business engine aimed at a single business objective, and when that objective is acquiring new customers, three pillars work on it in parallel: personal branding for your executives, targeted outreach to qualified decision-makers, and LinkedIn Ads where they earn their place.

I want to be direct about scope, because it is the part prospects most often misunderstand. Customer acquisition is one of several business objectives we point this engine at, and whichever objective you set, we always run all three pillars together. Personal branding, targeted outreach, and LinkedIn Ads are not menu items you can order separately from us. They are one engine, and we run them that way because that is how LinkedIn actually performs. A company that publishes good content but activates nothing around it gets no business. A company that sends outreach with nothing behind the sender's name gets no business. Separate the pillars and each one underdelivers.

What changes for you is ownership. The audience you build stays yours: the connections, the followers, the executives who are now recognized in their market. Well-run LinkedIn outreach tends to land closer to a 10 to 15 percent reply rate, largely because you are reaching a decision-maker in a professional context rather than a promotional inbox, and because by then they have seen your name. That is not a discount on rented traffic. It is a different asset.

Key Capabilities

Personal branding that warms the market before you ask

We build your executives into recognized voices in their sector on LinkedIn, publishing one to three posts per week from their personal profiles. This is not vanity positioning. Content from a personal profile performs roughly 5 to 10 times better than the same content from a company page, so this is the difference between your point of view reaching your market and sitting on a page nobody visits. By the time we send an outreach message, the recipient has likely already seen the name attached to it.

Targeted outreach to the people who can actually buy

We run about 200 targeted messages per week to decision-makers who match your ideal customer, written for the person receiving them rather than blasted at a list. Targeting is built from your real buying criteria: sector, role, seniority, market. The measure of this pillar is conversations with people who can sign, not sends and opens.

LinkedIn Ads deployed when they serve the objective

Paid LinkedIn amplification runs when it advances the acquisition objective, not by default and not because a checklist says every program needs ads. It is covered by the same retainer as the other two pillars. It extends reach to the segment we are already working and captures demand the other two pillars create. If ads are not the right instrument for your objective this quarter, we say so.

One objective, one team, in-house

Strategy, content production, targeted outreach, and paid management all happen in-house at Moriah. You are not coordinating a ghostwriter, an outbound vendor, and a media buyer who never speak to each other and each report on their own metric. One team runs the engine against the objective you set.

Sector depth and the relevant measures per market

We work across roughly 12 industries, mostly in what you would call the real economy: business services, manufacturing, transport, logistics, and similar sectors. That matters because what counts as a good result differs by market, and so do the people worth reaching. We only take on companies whose buyers are genuinely active on LinkedIn, and we check that before we engage.

How Acquisition Is Measured

We report on the steps that lead to revenue, in this order:

1. Reach among the right audience. Not total impressions, but how much of your defined buying audience is seeing your executives' content.
2. Profile and audience growth. Followers, connections, and profile views from the target segment, which is the asset accumulating in your name.
3. Reply rate on targeted outreach. The percentage of qualified recipients who answer, tracked against the 10 to 15 percent LinkedIn benchmark.
4. Qualified conversations opened. Real exchanges with decision-makers who match your criteria.
5. Meetings booked and opportunities created. The handoff into your sales process, which is the number your leadership actually reviews.

Nobody can promise a closing rate on your behalf, and we do not. What we do is run the engine, report these numbers monthly, and let you judge whether the acquisition cost compares favorably to what you are paying elsewhere.

Who This Is For

• CEOs of established B2B companies who want new customers and have concluded that paid channels are getting more expensive without getting better
• CMOs and communication directors who own an acquisition number and cannot hit it with the current channel mix
• Companies in business services, manufacturing, transport, logistics, and similar sectors whose buyers are active on LinkedIn
• Leadership teams willing to publish from a personal profile, which is a genuine requirement rather than a preference on our side
• Businesses with a settled value proposition and real trading history. Very early companies are not a fit for this model.

How It Works

1. Discovery of your business and objective. We go deep on what you sell, who buys it, and what "acquiring a new customer" means in your numbers. This is also where we confirm your buyers are genuinely present on LinkedIn.
2. Audience and message definition. We define the target segment precisely and build the positioning your executives will publish under and your outreach will use.
3. The engine launches. Personal branding content starts publishing, targeted outreach begins in volume, and LinkedIn Ads come in where they serve the objective.
4. Monthly reporting against the measures above. You see reach, audience growth, reply rate, conversations, and meetings, along with what we are changing next.
5. Adjustment as the data arrives. The mix shifts with the evidence. If your buyers are not publishing much themselves, we lean harder on targeted outreach and use content to support it.

Results You Can Expect

The first change is recognition, and it arrives before pipeline does. Your executives start appearing in the feeds of the people you sell to, and outreach starts landing on people who have seen the name. That is why the reply rates on LinkedIn sit so far above cold email: the message is not arriving cold.

The second change is the shape of your acquisition cost. Rented channels charge you again for every single customer, at a rate you do not set. An owned audience compounds, so month six of a program is not starting from the same place as month one. Clients including ESME, Adviso Partners, Foghorn Therapeutics, Vinci Technologies, and AWI run this engine with us, and our published case studies carry the specific figures per client and per sector.

The third point is honest and worth saying: this takes enough time to gather real data. We are not going to show you a transformed pipeline in three weeks. What we can show you early is whether your audience is responding, which is the signal that matters before volume does.

Frequently Asked Questions

What does a customer acquisition agency do? A customer acquisition agency is responsible for bringing your business new customers, not just traffic or brand awareness. At Moriah, that means running personal branding, targeted outreach, and LinkedIn Ads as one business engine pointed at a defined acquisition objective, and reporting on qualified conversations and meetings booked rather than clicks.

How much do your customer acquisition services cost? Moriah works on a monthly retainer that covers all three pillars run together and executed in-house: $4,000 per month in the United States, £3,000 per month in the United Kingdom, and €3,000 per month in France. There is no per-post pricing and no tool subscription on top.

Is there a contract or minimum term? No. There is no commitment, no minimum term, and no lock-in. You can stop whenever you decide the program is not worth the retainer. We would rather earn the next month than hold you to a contract you regret.

Can we buy only the targeted outreach part? No, and this is deliberate. We only sell the three pillars together because that combination is what produces business outcomes. Outreach without content behind the sender's name underperforms, and content without activation produces nothing. Splitting them would mean selling you something we know works less well.

Why LinkedIn instead of paid search or review sites? Because on LinkedIn you build an asset you keep. Paid search and marketplace placements stop producing the day you stop paying, and their cost rises whether or not your results do. A LinkedIn audience of the right decision-makers stays with your executives and your company, and it compounds while you use it.

How is customer acquisition measured on this program? We report reach within your target audience, audience and profile growth, reply rate on targeted outreach, qualified conversations opened, and meetings booked into your sales process. Those five measures roll up to the acquisition number your leadership reviews.

Do you guarantee a number of new customers? No. We do not sell outcome guarantees, and we would be careful with any agency that does. What we commit to is running the engine properly, reporting the real numbers monthly, and being straightforward when something is not working.

Do you offer training so our team can do this internally? No. Moriah is done-for-you. We handle strategy, content production, targeted outreach, and ad management in-house. What we need from you is the business objective and subject-matter input, plus willingness to publish from the relevant executive's personal profile.

What kind of B2B companies do you work with? Established B2B companies with a settled value proposition, mostly in business services, manufacturing, transport, logistics, and similar sectors. The one hard filter is whether your buyers are genuinely active on LinkedIn. If they are not, we will tell you and decline the engagement rather than take the retainer.

Do our executives really have to post themselves? The content publishes from their personal profiles, yes, and we produce it for them. This is the requirement most prospects hesitate over, and it is also where most of the performance comes from: personal profiles reach 5 to 10 times better than company pages. If leadership is not willing to be visible, this model is not the right fit.

How is this different from a customer acquisition marketing agency that runs multiple channels? Most multi-channel agencies spread a budget across rented platforms. We do one channel completely. Running personal branding, targeted outreach, and LinkedIn Ads as a single coordinated engine on LinkedIn is the whole offer, and specializing that far is what lets us go deep on your sector rather than broad on tactics.

Get Started

If acquisition is costing you more every year on channels you do not control, the useful next step is a conversation about whether your buyers are actually on LinkedIn and what a defined acquisition objective would look like for your business. Book a call and we will walk through your market, show you real business cases from companies like yours, and tell you honestly if we are not the right fit.